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RV Business Magazine
2300 Middlebury Avenue
Elkhart, Indiana
For Immediate Release
Oct. 8, 2009
Local
Business Named Into Top 50 RV Dealers in North America
Terrell
N.C.– Recent headlines declare the
recession to be on its way out, with many eyes on the
recovery of the recreation vehicle industry as a precursor
of nationwide economic trends. Emphasizing the good news is
the announcement of RV Business magazine’s Top 50 RV Dealers
in North America, which included local dealership Terrell
Camping Center at 7995 hwy 150 in Terrell N.C.
“We’re
honored to be included in the Top 50 Dealers of North
America,” said Carroll Lineberger Jr., sales manager of
Terrell Camping Center. “We’ve worked very hard to become
successful at what we do, and the customer has always been
our top priority. It’s gratifying to be recognized for our
efforts.” I would have to contribute most of the success to
my mom and dad Carroll & Shelia Linberger .
This is the second year for the program, and the first time
including dealers in Canada. The response was overwhelming
in spite of the general economic atmosphere this year. “What
really makes this story amazing is that even with the
headwinds of 2009, we received about 40% more applicants
than in 2008,” said RV Business publisher Sherman
Goldenberg. “The competition was a lot tougher this year,
which tells us that those who applied and especially those
who were selected by the judges are truly exceptional. You
know they have to be doing something right to not only
withstand the down economy, but to exemplify best business
practices at the same time.”
Dealers nominated by U.S. and
Canadian manufacturers were invited to apply for the Top 50
program. After the applications were collected, a panel of
independent industry judges convened to review the
applications and select the Top 50. Criteria were not based
on sales, but on customer service and satisfaction, employee
training and education, and sound planning and initiatives.
This year, five times as many applicants had to be cut than
in 2008, which made it a difficult process for the judges,
according to Goldenberg.
“There was
a lot of discussion and debate,” he said. “It was really
hard for the judges to narrow it down, so those dealers who
made it in should be particularly proud of this
accomplishment.”
The 50
finalists collectively generated approximately $1.6 billion
in sales last year and have received hundreds of awards from
manufacturers and their local communities. Of the 50 dealers
selected, the top 10 were additionally honored as Blue
Ribbon dealers Including Terrell Camping Center. Two
Blue Ribbon dealers received special recognition in 2009 as
winners of the Dave Altman Award. This lifetime achievement
award is named after California dealership Altmans Winnebago
founder Dave Altman, a respected and civic-minded retailer
who passed away in 2008. Receiving 2009’s Altman Awards were
veteran West Coast dealer Herb Nill of Guaranty RV, Junction
City, Ore.; and posthumously, industry pioneer Johnny
Ketelsen, whose legacy stretches from founding Ketelsen RV,
now owned and operated by son Gary in Hiawatha, Ia., to Blue
Ribbon dealer Ketelsen Campers of Colorado, Wheat Ridge,
Colo., owned and operated by son Randy.
The Top 50
were recognized by RV Business and their industry peers at
an Oct. 7 awards dinner at the RV Dealers International
Convention/Expo at the Rio All-Suite Hotel and Casino in Las
Vegas at which Fox News contributor and former presidential
hopeful Mike Huckabee was the keynote speaker. “Mr.
Huckabee’s appearance and speech were well-received by all
those who attended, no matter their political persuasion. He
helped make our evening even more notable,” Goldenberg said.
“He was very supportive of our program and what we’re trying
to accomplish for the good of those working in the industry,
the RVing community and the RVing lifestyle as a whole.” To
help bring the RV Business Top 50 to fruition, several
members of the industry lent their support in the form of
the Leadership Alliance. These companies provided
sponsorship because of their willingness to help support and
promote professionalism across the board in the RV industry.
The 2009 Leadership Alliance companies are Coach-Net, ADP
Lightspeed,
Blue Ox, Cummins Onan, Freightliner, RV
Trader,
Ultra-Fab Products and Protective Insurance.
2009 Jayco Founders
Award Winner
Jayco's 2009 Founders Award was presented to Terrell Camping
Center, in Terrell, N.C. Owner Carroll Lineberger, Sr., accepted
the award along with his son Carroll Lineberger, Jr. and
Carroll's wife, Kim, and son, Austin.
"The
Founders Award goes to a dealership where the ownership and
management are dedicated to outstanding sales and customer
support. They also posses a strong commitment to Jayco and to
creating a professional operation which brings credit to Jayco
and the RV industry with a attitude that embodies the spirit of
Jayco," said Sid Johnson, Jayco's marketing director.
Terrell
Camping Center started in 1963. It became a Jayco dealer in
1970. The business has been family owned and operated since
the early 1950s, selling cars and furniture before they started
selling RVs. The dealership's second generation owners opted to
focus on the RV operation in the 1980s. A third generation of
owners is now running day-to-day operations.
"The dealership has grown to become important part of the
economy," said Johnson. "They have a reputation for taking care
of customers and handling any situation with the highest degree
of integrity and commitment to customer service. They have been
Gold Circle members since 1995 and consistently ranked among
Jayco's top 25 dealers with a market penetration among the
highest in country. Their CSI scores consistently rank about 95
percent to put Terrell Camping Center in the top 10 percent of
all RV dealers in the country."

Bottom, from left, Jayco President Darrell Bontrager, Carroll
Lineberger, Jr., Kim Lineberger, Austin Lineberger, Carroll
Lineberger, Sr., Jayco Founder Bertha Bontrager Rhodes, and
Jayco Chairman Wilbur Bontrager honor Terrell Camping Center
with the 2009 Founders Award.
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